Be the valium…

My husband, Jeff Parks, is a fly fishing guide for Calmwaters Fly Fishing . And he has a client that he guides regularly. He has many actually, but this one has a particularly important, stressful job (he saves lives – literally) and fishing is his outlet. He’s a detail guy and all the minute aspects of equipment and technique matter to him. And he’s very focused on catching fish, as are most of Jeff’s clients. One particularly gorgeous spring day when Jeff and his client were on the river “steelheading”, and a big one got away Tom looked at Jeff and said simply “you are my Valium”.  Even though they had lost the fish…

This became a turning point for how Jeff and I view our businesses and the “why” of what we do. And for how we choose businesses and people to use for our own services.

I have always had a belief that “my job is to make my clients look good”. I still strive to do this everyday. But now I fully embrace that my other job is to keep my clients stress to a minimum in the areas that I can control for them. To be their Valium…I would have a hard time thinking of a better service that I could provide for my clients.  So I chug along, trying to do a solid technical job for them and keep the atmosphere around me calm and organized. 

And this is what I hope for when I am the client. I have some minor skin trouble, and I go to Total Skin &Body to keep things under control. They do a great job, but just as importantly they make me feel calm and cared for. I told them they were my Valium one day, and they loved hearing that.  

It’s not enough for us to be great at what we do. It’s now paramount how we make people feel when we are providing our services. Being the Valium has become fundamental in our corporate culture, and I thank Tom for so simply stating the obvious.